“Information architecture isn’t just graphics; it’s about how to choose the right way to present information and how to help people navigate through it. It is a way of thinking. It is how you go about something. It is a whole way of life in which the aim is not to make something look good, but to make it be good, and that is a very important fork in the road for most attempts at communication.”
Anonymous. (1997). Wurman out loud. ABI/INFORM Global, 19(6), 62.